The exhibition project V+W Design_Matrix devised by Vogt+Weizenegger fronts the creation of a laboratory in the galleries of MARTa Herford where the design object can be observed in all its development phases in a sequence of five thematically related rooms. The
Factory of Tomorrow marks the transformation of the museum’s main gallery into an industrial production centre, while the theme of the factory is combined with a social experiment in the Imagination Room organised in close cooperation with the Bethel workshops and studios. Meanwhile the
Memory Room will show video fragments from the history of V+W in a setting where overlap, association and presentation are reminiscent of the human memory. The interactive installation will make design immediately perceptible as a lifestyle via a series of monitors controlled by a billiard table.
The
Living-Room is actually a house inside the museum where V+W will live and work for the duration of the exhibition together with their team. And in the
Presentation Room, the designers will be showing products made since 1993 in illuminated display cases. Between the shop-window aesthetics of ultramodern design boutiques and the swift consecration of design objects when they are presented in a museum, the objects appear as hybrid phenomena between art and design, between aesthetic form and functional merchandise.
The Factory of the Future
For the
Factory of the Future, the large gallery will be turned into an industrial workshop. The use of state-of-the-art technology to turn computer sketches into prototypes and small batches of 3-D machines will be demonstrated. This technique enables mass-produced goods to be manufactured individually, turning consumers into designers of their own products and making design a medium of social and aesthetic communication.
The
Imagination Room will create a studio atmosphere in which production methods going back to traditional modes of craftsmanship are demonstrated. Here, V+W will be integrating previous experience from their collaboration with a Berlin workshop for the blind which starting in 1998 under the name ‘The Imaginary Manufactory’ hit the headlines and became a commercial success to boot. In close cooperation with the Bethel workshops, the idea of the manufactory will be combined with a social experiment, with brand new objects being made by personnel from the weaving mill, the bookbindery and slat production. Konrad Giebeler and Eva-Katrin Kocks from the Lydda artists’ workshop at Bethel will be supporting the creative process by contributing their ideas and projects.
For the
Living-Room, V+W have come up with a complete scenario including a house and interior furnishings. Every aspect of the Living-Room from the kitchen to the carpets and sofas in the lounge and even the clothing has been designed in cooperation with firms based in and around Herford such as Interlübke, Poggenpohl, COR, JAB, BRAX and MANUFACTUM. Here, V+W will be demonstrating and practising the development of a formal language taking into account the totality of our forms of life. During the exhibition, the designers will live in this house and literally turn the museum into a temporary ideas lab that can also be experienced at first hand by visitors as a place of communication.
The partners of
V+W DESIGN_MARTIX
Alphacam Fertigungssoftware GmbH
Blase GmbH & Co. KG
Jürgen Bode GmbH
v. Bodelschwinghsche Anstalten
BRAX Leineweber GmbH & Co. KG
COR Sitzmöbel Helmut Lübke GmbH & Co. KG
cp Baustatik
CROMA
Deutsche Bank: Deutschand Land der Ideen
DuPont Corian
Elsbach Restaurant & Bar
Halemeier GmbH & Co. KG
Hasenkopf Holz + Kunststoff GmbH & Co. KG
Herforder Brauerei GmbH & co. KG
Interlübke Gebr. Lübke GmbH & Co. KG
INVINO
JAB Josef Anstoetz KG
Kolb Technology GmbH
Loewe AG
Manufactum Niedrigenergiehäuser GmbH
Miele & Cie. KG
Möve Frottana Textil GmbH & Co. KG
Nike Deutschland GmbH
Poggenpohl Möbelwerke GmbH
Prowerk Bethel
Stalform GmbH & Co. KG
Wiesmann GmbH & Co. KG
